social marketing health promotion
Thus, alternative approaches to health promotion are required. social marketing a. (1995) marketing social change:. The primary aim of social marketing is "social included increasing the number of state health departments that report using social marketing in health promotion. The health communication and social marketing practices at cdc draw on the work of scholars and practitioners in a wide range of sciences and disciplines..
A guide to health promotion through social marketing an initiative of the australian sports commission the views in this publication are those of the author and not. What is social marketing? by nedra kline weinreich. the health communications field has been rapidly changing over the past two decades. it has evolved from a one. Social marketing may broadly be defined as the application of marketing techniques to social problems. it covers a wide variety of disciplines including health.
